Sometimes you need some inspiration to come up with an advertising campaign that is successful. At this point in time, coming up with something 100% original that hasn’t been done before is not so easy, and the last thing you want is being accused of plagiarism. However, looking at others and getting some little ideas doesn’t hurt, as long as you don’t rip them off.
So, in case you’re on the search for ideas, here are some of the advertising examples that have been very creatively made and paid off.
- Vitamin Aqua Phone Charging
Vitamin Aqua found a very nice and cool way to advertise their campaign. The drink is said to boost your energy levels, so what did the organizers think? Well, they incorporated places where you can charge your phone. This way, not only they remind you what the drink is all about, but they also give something actually useful in return. After all, people are driven by their phones today, and it’s very annoying to be left with no battery.
- Domino’s Pizza Reverse Graffiti
Graffiti can be a cool way to advertise something, but it’s not something allowed, and not everyone will appreciate their walls being stained with spray and different texts. But Domino’s found a way to do it without painting on walls and harming nature – they used reverse graffiti. This works by mixing detergent with water and washing it over stencil that was carefully placed on the street. This will reveal the text as the contrast between the spots and the dirty streets will be visible.
- Orion Telescopes
When you think about a telescope, you imagine the many amazing things from far away that you’ll be able to see. But you want the quality to stay the same despite how much you have to zoom.
That said, Orion knew how to advertise their high-quality telescopes. They’ve shown that you won’t only see the American flag on the moon with it, but also clearly see the “Made in China” writing. This shows a person what the telescope is able to do in just a matter of seconds.
- Oldtimer Rest Stop
Wouldn’t it be terrifying if mountains with were actually people who swallowed your car while driving? Well, what better way to show you have a rest stop nearby than having a huge ad of a woman with a wide open mouth on a mountain? This makes sure you get the idea that the all you can eat restaurant is close by, and it can also work as a safety hazard. After all, who wouldn’t slow down when seeing a giant ready to devour them? It’s also a great example of how to use your surroundings when advertising something, though.
- Crisis Relief
Since people are driven by their emotions, evoking a certain emotion can have a powerful impact on anyone stumbling upon an ad. The people from Crisis relief knew that, which is why they came up with a powerful print add. It features a struggling person surrounded by the “thumbs up” hand sign, and the message is that simply liking an image of people in crisis doesn’t help with anything. But what helps is volunteering to help them. Therefore, the ad acts like a call-to-action, which is why it was so smartly created.
Hopefully, these adds were good enough to help you come up with some ideas for your own brand. Remember that it’s very important to link the experience of the ad with the brand, or else it won’t be as impactful. Lastly, make sure it’s smart, creative and fun, so people won’t ever forget it. If you still hesitating about power of advertising you can read this analyzing advertisements essay.