Marketing Campaign

VNU Business Media publishes leading IT business titles Computing and IT Week plus finance titles Financial Director and Accountancy Age, therefore VNU Exhibitions is part of an all-encompassing information provider offering media channels which will enable you to reach individuals at every stage of the buying cycle.   Through a combination of print, online, electronic database and social … Read moreMarketing Campaign

Why Video Content Marketing Is Really Important Nowadays

Have you ever accessed a website and you were greeted by a very attention-grabbing and easy to watch video? This type of content has taken over the internet over the past years, mostly because it comes in an easier form compared to the blocks of text on other competing websites. If you’re learning content marketing … Read moreWhy Video Content Marketing Is Really Important Nowadays

Amazing and Really Creative Advertising Examples

Sometimes you need some inspiration to come up with an advertising campaign that is successful. At this point in time, coming up with something 100% original that hasn’t been done before is not so easy, and the last thing you want is being accused of plagiarism. However, looking at others and getting some little ideas … Read moreAmazing and Really Creative Advertising Examples

Marketing Campaign for Coca-Cola Zero Sugar by Coca-Cola Company

Early August this year, the newly launched product from Coca-Cola company, Coca-Cola zero sugar started streaming their way into the stores of millions of stores across the globe. Just like its predecessor, the ingredients were the same as those of Coke Zero, but for this product, the company wanted to leave no doubt by extremely … Read moreMarketing Campaign for Coca-Cola Zero Sugar by Coca-Cola Company

Advertising and Television Violence: Answers to Questions Part II

A lot of people criticize violence that are usually depicted in television programs and other forms of media (Goodman 169). However, they do not realize how easy it is to avoid it. They usually forget about responsible parenting and just react to the authorities about this problem without realizing that they can just change the … Read moreAdvertising and Television Violence: Answers to Questions Part II

Advertising and Television Violence: Answers to Questions Part I

O’ Neill stated that once a person’s imagination is set in motion through the advertisements, the individual fears, quirks, insecurities and aspirations of people all come into play (O’Neill 130). This idea basically emphasized that such traits would be mirror images of the very society that created it. I agree with O’ Neill’s statement because … Read moreAdvertising and Television Violence: Answers to Questions Part I